|Statement||Muzaffer Uysal, Daniel R. Fesenmaier, editors.|
|Contributions||Uysal, Muzaffer., Fesenmaier, Daniel R.|
|LC Classifications||G155.A1 C534 1993|
|The Physical Object|
|Pagination||264 p. :|
|Number of Pages||264|
|ISBN 10||1560245808, 1560245816|
|LC Control Number||93030947|
The nature and content of tourism marketing research have grown dramatically in recent years and this research is evolving into an accepted field of scholarly endeavor. One of the key strategic components of travel and tourism marketing is the area of communication and channel : Muzaffer Uysal, Daniel Fesenmaier. ISBN: OCLC Number: Notes: "Has also been published as Journal of travel & tourism marketing, volume 2, numbers 2/3 "- . Communication and Channel Systems in Tourism Marketing. Communication and Channel Systems in Tourism Marketing book. By Muzaffer Uysal, Daniel Fesenmaier. Edition 1st Edition. First Published eBook Published 12 November Pub. location New York. Imprint : Muzaffer Uysal, Daniel Fesenmaier. Cultural differences and the successes and failures of communication marketing is explored in one case per chapter. An enhanced and extended chapter on Interactive and E-communications including destination management systems, promotion, twitter, facebook, third party channels such as Format: Paperback.
Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Tourism Marketing is first of its kind in the market and no other book deals with the subject so exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this s: 2. In the tourism industry, hotel marketing communication is a key area because most of hotels base their commercial activities on communication with outbound markets (Gartner & Bachri, ; McCabe.