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Communication and channel systems in tourism marketing

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Published by Haworth Press in New York .
Written in English

Subjects:

  • Tourism -- Marketing,

Book details:

Edition Notes

StatementMuzaffer Uysal, Daniel R. Fesenmaier, editors.
ContributionsUysal, Muzaffer., Fesenmaier, Daniel R.
Classifications
LC ClassificationsG155.A1 C534 1993
The Physical Object
Pagination264 p. :
Number of Pages264
ID Numbers
Open LibraryOL1420812M
ISBN 101560245808, 1560245816
LC Control Number93030947

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The nature and content of tourism marketing research have grown dramatically in recent years and this research is evolving into an accepted field of scholarly endeavor. One of the key strategic components of travel and tourism marketing is the area of communication and channel : Muzaffer Uysal, Daniel Fesenmaier. ISBN: OCLC Number: Notes: "Has also been published as Journal of travel & tourism marketing, volume 2, numbers 2/3 "- . Communication and Channel Systems in Tourism Marketing. Communication and Channel Systems in Tourism Marketing book. By Muzaffer Uysal, Daniel Fesenmaier. Edition 1st Edition. First Published eBook Published 12 November Pub. location New York. Imprint : Muzaffer Uysal, Daniel Fesenmaier. Cultural differences and the successes and failures of communication marketing is explored in one case per chapter. An enhanced and extended chapter on Interactive and E-communications including destination management systems, promotion, twitter, facebook, third party channels such as Format: Paperback.

Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Tourism Marketing is first of its kind in the market and no other book deals with the subject so exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this s: 2. In the tourism industry, hotel marketing communication is a key area because most of hotels base their commercial activities on communication with outbound markets (Gartner & Bachri, ; McCabe.

  tourism as communication: the role of language in tourism Tourism is one of the most remarkable success stories of modern times. The industry, which only began on a massive scale in the ’s, has grown rapidly and steadily for the past 30 years in terms of the income it generates and the number of people who travel abroad.   In book: Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice direct-distribution channels and partner systems. based on a variety of. The initial idea for this book originated from papers submitted for presentation at the 4th Advances in Tourism Marketing Conference (ATMC ) held in Maribor, Slovenia, September Under the conference theme of “Transforming Experiences: Tourism Marketing from both Sides of the Counter”, the conference set out to build on the success.   Tourism Review, the leading multilingual tourism industry news channel introduced a unique yet low cost integrated marketing communication approach. Visit: www Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.